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GENNO
Equine Intelligence
Leadership and domain experts

Where veterinary science meets world-class engineering

GENNO was not built inside a generic corporate cubicle. It was born in the barns, foaling stalls, and reproductive labs, combined with cutting-edge software architecture.

Alysson Borges
Software architect

Alysson Borges

CTO and lead full-stack engineer

Senior full-stack software engineer and high-performance digital systems architect. Directs GENNO's resilient infrastructure, biological computation engine, cloud security, and offline-first mobile ecosystem.

  • Cloud architecture and distributed systems specialist
  • Technical leadership across web and mobile ecosystems
  • Focused on sub-second latency and offline resilience
Bruna Fronza
Strategy and operations

Bruna Fronza

Co-CEO and head of strategy

Executive leader driving global business strategy, operational scaling, commercial expansion, and partnership networks with leading equestrian organizations worldwide.

  • Strategic Scaling for B2B SaaS Enterprise Solutions
  • Partnership development with studs and breed registries
  • Dedicated to Customer Success and Global Market Expansion
Dr. Carina, DVM
Veterinary specialist

Dr. Carina, DVM

Co-CEO and equine veterinary specialist

Licensed Equine Veterinarian specializing in equine reproduction and sports medicine. Provides rigorous scientific grounding and direct clinical insight so that every feature addresses real-world veterinary demands.

  • Advanced Equine Reproductive Biotechnologies Specialist
  • Scientific Oversight and Clinical Validation of Algorithms
  • Extensive field veterinary practice and stud management experience
Larissa Pellini
Marketing and brand

Larissa Pellini

Head of Marketing

Strategic marketing specialist leading GENNO's global communication, brand positioning, and user acquisition strategies.

  • Global Brand Management and Positioning
  • Growth Strategy and Digital Communication
  • Focused on Customer Experience and Visual Identity
Eduardo Borges
Sales and expansion

Eduardo Borges

Head of growth and sales with expansion

Specialist in high-impact sales and negotiations. Leads the commercial team with a focus on market expansion and acquiring major accounts in the equestrian ecosystem.

  • Sales Management and Market Expansion
  • Relationship with Major Accounts and Partners
  • Accelerated Growth Strategies

"We set out to build the tool we always needed by our side: rapid, precise, unyielding in offline conditions, and deeply respectful of the value of equine genetics."

Made by those who live the field,for those who live the field

Meet the tool we always wanted in the stalls.

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