Wherever there are horses, there's culture. Genno dresses up for each place and introduces the breeds behind each region's story.
Rio Grande do Sul, Uruguay and Argentina
Bombachas, a neckerchief, a wide-brimmed hat and a gourd of mate always at hand.
Local breed
Criollo
Hardy and tough, the Criollo was born from cattle work on the pampas. It's the breed of the Freio de Ouro, the most traditional competition among Brazilian Criollo breeders.
Brazil's Central-West and countryside
Hat, long-sleeved shirt, big belt buckle, boots and a rope ready for work.
Local breed
Quarter Horse
Quick off the mark and agile with cattle, it's a fixture in roping, barrel racing and cutting. Bred in the United States, it's named after quarter-mile races, about 400 meters.
Andalusia, Spain
A flat-brimmed cordobés hat with a red carnation, a sash at the waist and the colors of the Spanish flag.
Local breed
Pura Raza Española (Andalusian)
Elegant, with high, showy movement, it shines in dressage and classical riding. Horses taken from the Iberian Peninsula to the Americas are among the ancestors of the Criollo and other breeds of the continent.
Bring Genno into your chats with the team and clients. They're free: just download and use them on WhatsApp.
Gaucho Genno↓
Cowboy Genno↓
Spanish Genno↓
Celebrating↓
Thumbs up↓
Good morning!↓
On vacation↓
On a call↓
All done↓
Books balanced↓
Can I help?↓
Reproduction↓
It's a foal!↓
Veterinarians' Day↓
Festa Junina↓
Merry Christmas↓Want to see the Genno from your region? Tell us which tradition Genno should wear on the next trip.
Suggest on WhatsApp →Web and app in Portuguese, English and Spanish, with prices in reais, euros and dollars. In other countries, the team prepares a proposal in your currency.
