Where veterinary science meets software engineering

Veterinarian (CRMV-SC 10045) working in equine reproduction and clinical practice. She makes sure every calculation and every record in GENNO makes sense to the vet with a hand on the mare.

• Validates the reproductive cycle calculations and the app's protocols
• Defines what goes into the medical record and the report the vet hands over
• Brings the field routine into the app, from palpation to foaling

Software engineer responsible for GENNO working without internet and syncing without losing data. Looks after the infrastructure, data security and the app's calculation engine.

• Makes the app store everything on the phone and sync when the signal returns
• Protects the data of the farm and of the vet's clients
• Maintains the reproductive cycle and foaling forecast calculations

Runs GENNO's operations and the relationship with vets and breeders, from first contact to daily use. Keeps the house in order so support answers fast and data migration goes smoothly.

• Follows each new customer's onboarding and the migration of old data
• Organises support so the vet is never left without an answer
• Listens to vets and breeders and takes their requests to the product

Responsible for GENNO's communication: website, blog, social media and the materials that explain the app to vets and breeders. Turns the technical side into the language of the field.

• Writes and organises the website and blog content
• Looks after the visual identity and the GENNO mascot
• Produces the materials that help customers use the app

Talks with vets, clinics and stud farms to understand each routine and show how GENNO fits in. Follows the proposal through to the first login.

• Demonstrates the app to vets and breeders
• Prepares proposals for clinics and reproduction centres
• Supports the customer from signing up to first use